I portrayed Sasha online as a fierce candidate that fought for seniors and students. Sasha knew quite a bit about NDP policy, and I made sure her media reflected that. She was also young, so we made sure to post some fun stuff because younger candidates have more leeway when it comes to having more playful social media posts. I also made her look very busy even with a full-time job, she still campaigned in the mornings before work. It worked as Sasha had quite a few viral moments during the campaign.
We got Sasha in the Toronto Star and Blog.TO. They wrote about how bold and strong she is to be one of the youngest candidates running in the country. This really boosted her credibility because none of opponents could get into any local media.
We have a few viral tweets on Twitter. We reached 254k impressions during the campaign.
I noticed people really gravitated towards the sassy tweets although I only made a few. I aimed for 5-7 tweets a day about Sasha’s plans or whatever the issue of the day was. We made a few ground rules early on:
1. Do not delete a valid criticism unless it’s hurtful.
2. Do not engage with said criticism’s
3. Sasha must approve of any tweets about sensitive issues or race topics.
Sasha ended up with 459 followers which for just a month and from scratch is pretty good!
Sasha has regained control of her accounts and whatever has been posted from September 21th 2021 onwards is not reflective of my work.
Twitter: @SashaKaneEL
Instagram: sawha.kane (she has changed her handle since after the election.)